Left: Patrick Lee, GM Ozone Cinemas in Ironman mask and Thor
The most anticipated Hollywood movie in the month of May, Avengers will hit the screens this week in Nigeria on Thursday, a day earlier than the worldwide release date. Avengers features superhero characters; Iron Man, Thor, Incredible Hulk, Hawkeye, Captain America and Black Widow.
The movie which will hit the theaters in the U.S will be shown to the Nigerian cinema audience on Thursday 3rd May as an exclusive costume premiere will hold at Ozone Cinema, Yaba, Lagos.
Fans will have the opportunity to purchase costumes of their favorite superhero characters on the night or days before at a give-away price.
This is a first-of-its-kind exclusive costume premiere in this part of the world and it has been brought about by Ozone Cinema in partnership with Fanta, Blue Pictures, Walt Disney and Crimson Media. The costumes for the movie are already selling at Ozone Cinema; they include all sorts of costumes ranging from face masks, shields, full regalia of Iron Man and Thor, Captain America and others.
The costume premiere will start 5pm on Thursday 3rd May, 2012 with the Avengers red carpet but before then there would be different activities an hour before where there would be an auction of some of the Avengers collections, brand placements amidst other activities.
For those who would like to win free movie tickets to the event, they are enjoined to buy any meal worth N1000 with 2 bottles of Fanta, at Sweet sensation Alagomeji, Allen Avenue, and Apapa road,
Chicken Republic at Ikeja Mall and E-center and win instantly a free ticket.
Speaking on the Avengers costume premiere, the General Manager of Ozone Cinema, Mr. Patrick says ‘’the Avengers is a rare movie in that it brought together six superhero characters which most people know about, Nigerians will love this movie, the costumes are now selling and we implore our cinema audience to get theirs early before they sell out’’.
The distributor of the movie in West Africa, Joy Lilbeno of Blue Pictures shed more light on the movie and why her company played a part in bringing the costume premiere to Nigeria, ‘’we distributed the movie, Avatar and it sold 80million Naira, since then we realized the kind of huge market we have here. Funke Akindele’s Return of Jenifa also sold 35million Naira, a figure which is very huge for a Nigerian movie; those movies have thought us that the cinema culture in Nigeria has improved tremendously. Avengers will do well because most Nigerians grew up reading the Marvel Comics, my brothers and I used to have them when we were much younger’’.
The movie will be in all cinemas nationwide from Friday May 4th, 2012.
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