After the trade briefing at the Genesis Hotel, all attendees headed to the Jogor Centre for the official unveiling ceremony of the product. On ground to entertain all attendees was the artistic king-like display of the Gold city king and the international dance group named Ijo-edi. They thrilled all with their dance steps with tune of rich cultural ambience that emphasized how the beer was expertly lagered to produce a crisp, distinctive flavour and its refreshingly pleasing aroma.
Wande Coal was also present at the re-launch of the lager beer. The Mavin Records artiste got everyone dancing with his hit tracks including Bumper to Bumper, You Bad, Ololufe and I Know You Like It. Seyi Law was also there To deliver rib cracking jokes at the event,
Walter Drenth (Marketing Director, Nigerian Breweries Plc) revealed at the re-launch that “Goldberg came from the quest to satisfy all lovers of quality premium lager beer and we will never stop in giving our consumers the best product and services with the hope of bringing satisfaction. To our distributors and consumers around, this re-launch is definitely going to be a new golden business experience”. He went on to further reassure consumers that in terms of pricing, Goldberg has a new pricing position different from other brands from the stables of Nigeria breweries saying “A lot of our consumers who desire high quality premium lager beer who cannot afford the likes of Heineken, Star or Gulder lager beer now have Goldberg, a premium beer with excellence bottle look, stamped with a crest quality, now brewed under the supervision of Nigerian Breweries Plc”.
L-R Tony Agenmonmen (Marketing Manager, Nigeria Breweries), Walter Drenth (Marketing Director,Nigeria Breweries), Hubert Eze (Sales Director, Nigeria Breweries) & Dian Esiekpe (CEO IMS)
The Goldberg Bottle
Seyi Law
Wande Coal & Edem Vindah (Media & Public Affairs Manager, Nigeria Breweries)
Wande Coal
thanks for sharing..
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