Star re-launch party...See Photos of Tuface, D’banj MI, others thrill the Audience

Marketing Director Mr. Walter Drenth, Managing Director Mr. Nicolas Vervelde, Sales Director Mr. Hubert Eze and HR Director Mr. Victor Famuyibo, all of Nigerian Breweries Plc during the re-launch of STAR Lager beer in Lagos.

It has not happened for a long time where you will see some of the best artistes Nigeria parades at a single event to honour a brand, but that was exactly what happened when Star lager beer paraded Tuface Idibia, D’banj, MI, Wizkid and Tiwa Savage at the Star re-launch party. The Expo Centre of Eko Hotel and Suites where the event held was filled to capacity with more than 6,000 consumers’ of Star.

The first performance of the evening was from MI. He thrilled the audience with his hit songs, ‘African rapper’ and ‘Action film.’ that made them request for more. The second performance was from the rave of the moment music act, Wizkid who thrilled audience with songs like “Holla at your Boy”, “Love my baby,” ‘I love my baby’ among other acts. Tiwa Salvage, a female act with MARVIN records was not left out as she hit the stage with her Azonto dancing steps that got applauds of the audience. She followed it with her popular hit track, ‘Kele kele love.’

 

 

                                                                     MI and D'banj

The audience was ecstatic when Tuface came on stage with ‘Above and beyond’ which saw the award winning act mixing freely with the crowd. As the audience kept on asking for more, Tuface dished out two of his popular tracks, ‘Implication’ and ‘As you see me so.’ His act showed why he is a popular artiste.

Just when the audience thought they have seen it all and the curtain would soon fall, D’banj who made his first public appearance after his issue with his former partner, Don Jazzy. D’banj appeared from the midst of the crowd against the expectation of the audience who thought he’ll appear like others from the stage. For close to an hour he held the audience spelt bound with entertaining acts and songs that are ever green from his collections. They include, ‘Oliver Twist’ and ‘Scape goat.’   

2face and D'banj

D'banj

2face

DJ Humility

 

 

 

 

 

 

 

 

 

 

 

Wizkid and Tiwa Savage

 

 

  

A special new song titled “Let’s get the Party Started” composed by the five artiste for Star lager beer sent the crowd screaming and was followed by the highlight of the night, the unveiling of Star lager beer new look by D’banj, Wizkid, Tiwa Salvage and MI. The new payoff of Star lager beer, “shine on” was what was on the lips of fun lovers as they savour the occasion with consumption of chilled bottles of star lager beer. The new look Star now comes in a 3D authenticity logo watermarked with tiny stars, it also has a re-designed back label with revised brand message and new crown cork with upgraded 3Dlogo and logo ring, blue body label and neck foil.

Speaking at the star studded event which attracted more than 6,000 select consumers’  Mr Nicolaas Vervelde, Managing Director of Nigerian Breweries plc said there is no doubt that Star lager beer is a distinct market leader that will always be there. “Star did not start to shine now; it has always led the market. It was renewed in 1956 and in 1974 it became the first beer brand to introduce neck label and in 2007, it took a bold innovative stride by introducing packaging in Cans, so star has always been with Nigeria.”

On the onslaught of competition, he said “We will always be steps ahead of competition because we have vibrant marketing support which enables us to consistently rejuvenate the brand in all consumer touch points i.e. packaging, communication, promotions and advertising to ensure its relevance and authority. In arriving at this we rely on consumer and market insight which in turn drives and leads to constant consumer-led innovations. You have your winning formula when you have an effective distribution network.”