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Friday, 12 April 2013
Reebok Drops Rick Ross as Ambassador Over Controversial ‘Rape Lyrics’
Athletic shoes apparel and accessories company Reebok has dropped popular rapper Rick Ross, terminating his endorsement deal over his controversial ‘rape lyrics’.
‘While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse’, Reebok said in a statement.
‘At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr Ross’, the statement further said.
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Ross, real name William Leonard Roberts II has signed the deal with Reebok in 2011.
Ross released the controversial lyrics when he featured on Atlanta artiste Rocko’s U.O.E.N.O, released in January. It immediately drew fire from women’s rights organizations, politicians and some other rappers.
Ross had rapped about drugging a woman and sleeping with her without her consent.
“Put Molly (Ecstasy) all in the champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”